Digital Marketing Blog

Building a User Persona for Targeted Marketing Efforts

A user persona or buyer persona is a powerful tool to help you target your messaging. Leadflask helps small businesses to create personas as part of digital marketing and website campaigns.

Guide to Digital Marketing: Types, Strategies and Examples

Digital marketing includes numerous online channels and platforms. A strong digital marketing strategy incorporates these into a focused, consistent whole.

Digital Analytics 101: Types of Data and Their Use

Digital analytics is a process of data collection and analysis related to the execution of digital marketing strategies. In this article, we discuss types of metrics and strategies for optimizing your digital presence.

Content Marketing 101: Make Your Website Work For You

Content marketing can be a powerful digital strategy on its own, and can improve other marketing efforts on your website, in emails, on social media and elsewhere. We discuss content marketing strategies, definitions and tips to prepare you.

Working With Leadflask: Meet the Team

Meet the Leadflask team and see the types of website and digital marketing projects we routinely work on day-to-day.

Redesigning Your Website: Working With Leadflask

Redesigning your website can not only make your business easier to interact with, but it can help you gain and retain customers. In this article, we’ll explain the steps to redesign a website and improve your business’s online presence.

Creating a Website Marketing Plan: Working With Leadflask

Leadflask’s process for creating marketing plans incorporating a company’s website and other digital channels.

Digital & Web Projects With Leadflask: Discovery and Planning

At LeadFlask, we hold several meetings with potential clients before making a long-term partnership official. In this article, we’ll explain what you can expect from these meetings, why they’re important, and how we partner with you.

Working With Leadflask: Enhance Your Digital Presence

A quick summary of what to expect when working with Leadflask to enhance your digital presence through website and marketing initiatives.

33 Things To Consider For Your 2022 Google Rankings

This guide will walk you through what you can do on your site pages to rank higher on Google in 2022.

4 Ways To Start Building Brand Authority

The journey to growing your brand does not have a "cookie-cutter" answer. As vague as it may be, brand awareness has one main goal that overarches everything else; building trust.

Let's Talk User Experience Pt. 2

UX design is an essential aspect of engaging your user with your business. From button styles to fonts, design philosophy and accessibility play a primary role in the narrative of your digital space.

Let's Talk User Experience (a series)

UX or User Experience is a fundamental part of your business's digital presence. Story-telling, engagement, and usability are the staple objectives in catering to the customer visiting your space on the web.

Team-Building Ideas For You To Send Your Boss

Worklife can be cumbersome no matter how much you enjoy the team around you. Team-building exercises and getaways are a great way to release the tension in the office. Unless you cook fish in the shared microwave, you can hang back.

Rachman's S.P.I.N. Method

The SPIN sales method is four types of questions developed by Neil Rachman in 1988. Don't worry though, it still works!

Marketing Buzzwords That Feel Icky

If you have ever opened a marketing email, text, or seen an ad on social media, then I am confident you've seen these words. What are some terms that make you feel... icky?

Dear Google Pt. 3

Let's use this last article to focus on the most actionable and proven SEO tactics so that our listing can rise top to the top. Are you ready?

Dear Google Pt. 2

Getting the attention of Google seems to be an uphill battle. It takes time and effort. However, unlike most things in the digital world, it’s free!

Dear Google Pt. 1

From all the searches such as, “Where’s the nearest gas station?” to “DIY Sourdough Bread” we use this all knowing search engine for next to everything.

Ways To Keep Positive During Work (In These Trying Times)

While it’s easy to fall into a “meh” attitude based on one little experience, it can be just as easy to refocus your mind and see the positive experiences in your day.

Daily Routine For You and Your Business

The purpose of a daily routine is to keep you in the habit of getting things accomplished efficiently. Having a routine helps you to start your day and pushes you when you fall behind in your personal or professional goals.

Putting The Core Values on Paper

Discovering the Core Values, putting them down on the paper (and yes, I am aware it will most likely be done electronically) is a crucial part of maintaining brand continuity and consistency amongst employees.

Simple Ways To (Freely) Grow Your Business

Growth is necessary for the success of any business but doing such for your small business can be expensive. It does not need to feel that way! We have found a few FREE and effective ways to grow your small business.