How long does a website redesign take?

PPC generates leads immediately — you pay per click, traffic starts the same day. SEO builds authority over months, then compounds — the traffic is free once you earn the rankings. Running only paid is renting attention. Running both means paid fills the pipeline now while organic builds the asset that produces leads long-term.

We write it. Every piece is scoped against the content architecture — target keyword, search intent, internal linking targets, and angle are defined before writing begins. If your team wants to contribute subject matter expertise, we build that into the workflow. But the research, writing, and optimization are handled.

Yes. The ad and the landing page are one system — optimizing one without the other wastes spend. Landing pages are built, tested, and refined alongside the campaigns. Copy, layout, form placement, and load speed all get tested against conversion data.