Glossary
Agile Development
Agile Development - sometimes simply called Agile - is a project management style that emphasizes quick, iterative changes to a project to maintain flexibility in the project’s parameters and deliverables.
This is often juxtaposed with Waterfall Development, wherein an entire project is completed in stages before any launch happens. Testing and iterating in Agile often happens during development, with the initial launch happening much earlier in the process to get quicker feedback.
Related Terms
Glossary
Brand Identity
Brand Identity is a collection of aspects that make up your company and how it engages with customers. Your company’s messaging, tone and values are all aspects of brand identity.
View Definition
Glossary
Topic Cluster
A term in content marketing that refers to a related series of pieces of content. Collectively, these pieces of content form a related cluster that can aid in developing trust for the site’s users and to inform search engines of a primary topic on the site.
View Definition
Glossary
GUI
Graphical User Interface, or GUI, is what allows users to engage with a website intuitively, with visual representations of the underlying coded elements.
View Definition