Glossary
Agile Development
Agile Development - sometimes simply called Agile - is a project management style that emphasizes quick, iterative changes to a project to maintain flexibility in the project’s parameters and deliverables.
This is often juxtaposed with Waterfall Development, wherein an entire project is completed in stages before any launch happens. Testing and iterating in Agile often happens during development, with the initial launch happening much earlier in the process to get quicker feedback.
Related Terms
Glossary
Organic SEO
Organic Search Engine Optimization (SEO) refers to efforts to increase site ranks for search engine queries. Organic traffic to a website is entirely from search engine queries, rather than referral sites or paid ads.
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Glossary
Social Media Marketing
Any outreach, paid or organic, via social media channels with the intent to generate engagement, leads and revenue for a company.
Social media sites differ greatly in their demographics and marketing options, so it’s important to research your audience and their preferred social platforms before engaging in social media marketing campaigns.
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Glossary
Lead Generation
The act of producing prospective customers for a business. Lead generation tools run the digital gamut, and include elements on websites, paid ads, social media posts and word-of-mouth campaigns.
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