Glossary
Agile Development
Agile Development - sometimes simply called Agile - is a project management style that emphasizes quick, iterative changes to a project to maintain flexibility in the project’s parameters and deliverables.
This is often juxtaposed with Waterfall Development, wherein an entire project is completed in stages before any launch happens. Testing and iterating in Agile often happens during development, with the initial launch happening much earlier in the process to get quicker feedback.
Related Terms
Glossary
Value Proposition
Your value proposition is the worth that your company or brand brings to a prospective consumer, customer or client. In order to create a strong value proposition that sells your worth well, it’s important to understand the perspective of those who will use your products or services. By framing the proposition in terms of what it will do for them, you’ll show clear value to prospective customers.
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Glossary
Pages Per Session
The number of web pages a user visits when they come to your website. Tracking average pages per session can be a valuable way of seeing how good your site is at retaining and engaging traffic to it.
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Glossary
Content Management System (CMS)
Refers to any software that helps to create and maintain content on a website. Popular content management systems include Wordpress, Hubspot and Drupal. Proprietary content management systems can also be created to a company’s personalized specifications.
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