Glossary
Above the Fold
Originally, Above the Fold referred to print newspapers, and described everything on the top half of the front page.
In website design, Above the Fold refers to any elements that are visible at the top of a webpage, usually the site’s homepage, without having to scroll down.
Optimizing the design of your homepage above the fold can be important to make a good first impression and clarify the intent of your website for the user. However, on some mobile-first or app-based sites, other considerations present themselves, since scrolling for the majority of a page’s content is more expected on these platforms.
Related Terms
Glossary
Parallax Scrolling
This is a web design technique in which the background and foreground elements of the design scroll at different speeds as you move up or down the page. This creates the illusion of depth, and can also help to highlight elements of a page that contain key information.
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Glossary
Search Engine Marketing (SEM)
Search Engine Marketing (SEM) are the methods by which sites try to increase their rankings in search engines through paid advertisements. Product or business listing on various search platforms support this structure and allow businesses to pay and/or compete for prominent listings.
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Glossary
Lead
In marketing, a lead is a prospective customer. Not all leads are equally promising, and not all engagement types are the same that signify a potential lead. Any engagement with your company or website, though, indicates a potential lead.
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