Glossary
Above the Fold
Originally, Above the Fold referred to print newspapers, and described everything on the top half of the front page.
In website design, Above the Fold refers to any elements that are visible at the top of a webpage, usually the site’s homepage, without having to scroll down.
Optimizing the design of your homepage above the fold can be important to make a good first impression and clarify the intent of your website for the user. However, on some mobile-first or app-based sites, other considerations present themselves, since scrolling for the majority of a page’s content is more expected on these platforms.
Related Terms
Glossary
Google Analytics
A free, browser-based software that allows users to link their website to the Google Analytics (GA) platform. The tool then gives users information about users and traffic to their website including, but not limited to, total visitors and visits, individual pages visited, what site users entered your website from, and demographic information on users such as age and geographic region.
The most recent version of Google Analytics is GA4, replacing the previous version, Universal Analytics. Having GA set up for your business is an easy and important step to gathering useful data on your website’s effectiveness.
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Glossary
Blog
A regularly updated website or portion of a website with informational or entertaining articles on various topics. Blogs can exist on personal websites all the way up to multinational organizations that specialize in a particular subject.
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Glossary
Pages Per Session
The number of web pages a user visits when they come to your website. Tracking average pages per session can be a valuable way of seeing how good your site is at retaining and engaging traffic to it.
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