e-Commerce

B2C stands for Business to Customer, and refers to products or services sold directly to individuals who are the users of the product. Major retailers for things like clothing and hobby goods are examples of B2C businesses.

Semantic HTML refers to numerous coding tags to indicate site structure and relative importance within a page’s content. This can be as simple as bolding or italicizing certain words, all the way to how you lay out the content to make it more easily readable by both users and search engines.

Schema markup is metadata for a web page that can define certain attributes of that page. It helps categorize and define site attributes for search engines. It is sometimes referred to as structured data.