e-Commerce

Audience Segmentation is the process of breaking a large audience into smaller chunks, or segments. The purpose for this is to match products, services and messages with the audience that will be most receptive to it.

18-year-old men and 70-year-old women may not want the same services you offer, for example, but if they’re both in your customer base, you’d want to separate them so that you can send them information that will be relevant to them.

Some software tools and services will even boast individual segmentation levels, with audiences of one. This refers to content that is delivered to users based on their past web behavior, so that what one person sees is unique to them.

An individual visit to a website. This could consist of a visit to a single page or click throughs to numerous pages on the site, and can also take seconds or hours depending on the user.

A regularly updated website or portion of a website with informational or entertaining articles on various topics. Blogs can exist on personal websites all the way up to multinational organizations that specialize in a particular subject.