Glossary
HTTPS
Hypertext Transfer Protocol Secure, or HTTPS, indicates the use of specific encryption on web browsers. It is used by numerous websites and is considered a best practice for encrypting your site against certain types of malicious attacks.
You can see whether or not a site is using HTTPS by viewing the full URL of a webpage, which is often either http:// or https:// with the latter using the encryption.
Related Terms
Glossary
Open Rate
Open Rate is the percentage of people who open a mass email sent by a brand or individual. Open rates can be monitored and analyzed to assess for deficiencies in email quality and relevance to the audience.
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Glossary
Google Business (or Google My Business)
A business listing that appears in Google searches for your business. This listing can include several types of information, such as the business’s address, customer reviews, pictures, company description, phone number or other contact information, and ads or announcements about the company.
Having your Google Business page set up and regularly updating and maintaining it is an important step in making sure your company ranks for relevant searches.
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Glossary
Duplicate Content
Duplicate Content is much like it says, text or elements on the internet that are duplicated elsewhere. Duplicate content within your own website should be monitored and adjusted as needed. If the content is duplicated elsewhere on the internet, search engines will attempt to determine which is the original source, though it’s often best to try to avoid this issue when possible.
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