B2C

Search Engine Optimization, or SEO, refers to myriad tactics and strategies to increase and maintain both individual web page rankings in search engines as well as the site’s ranking overall for specific keywords.

AdSense is Google’s platform for website monetization. Users can make money on their site by offering ad space, and advertisers can position themselves on relevant sites by creating multimedia ads that will be displayed throughout Google’s ad network.

The Featured Snippet is a short-form answer to a search engine query that is displayed at or near the top of the page. The search engine attempts to respond to the query and present a succinct answer within the search results themselves, before linking to the webpage that the answer came from.

Crafting web content that aims to be showcased in the featured snippet can be a valuable way of generating traffic for your website.