Glossary
B2C
B2C stands for Business to Customer, and refers to products or services sold directly to individuals who are the users of the product. Major retailers for things like clothing and hobby goods are examples of B2C businesses.
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Glossary
Duplicate Content
Duplicate Content is much like it says, text or elements on the internet that are duplicated elsewhere. Duplicate content within your own website should be monitored and adjusted as needed. If the content is duplicated elsewhere on the internet, search engines will attempt to determine which is the original source, though it’s often best to try to avoid this issue when possible.
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Glossary
Marketing Automation
Software and processes that allow marketing functions to be run without constant manual input. For larger organizations, marketing automation is necessary to handle large volumes of customers and the large volume of data that accompanies such a user base.
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Glossary
jQuery
jQuery is a Javascript (JS) library. It’s designed to streamline usage of JS elements on websites and how they interact with other coding languages and site functions.
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