Glossary
General Data Protection Regulation (GDPR)
The GDPR generally refers to a law adopted by the European Union (EU) that is related to personal privacies and human rights. It’s often invoked in regard to personal data that is collected by businesses, regulating their usage of this data. The law was adopted in 2016 and went into effect in 2018.
Making sure your data privacy and sharing policies are compliant with GDPR regulations is an important step for businesses that manage personal information.
Related Terms
Glossary
Landing Page
Generally refers to pages on a website designed with one specific purpose in mind, usually related to capturing a lead or sale.
Best practices for landing pages include minimizing ancillary information so that there is only one, prominent option for action by a user. This helps focus their attention and can lead to increased lead generation.
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Glossary
Competitor Analysis
A comprehensive overview of a company’s major competitors, specifically as it relates to their brand identity, website, advertising and other marketing efforts. Any communication channel could be considered during a competitor analysis, including paid ads, blogs and videos, print ads, website design, social media presence and more.
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Glossary
Heat Map
An analytical tool that monitors traffic to your website and produces a color-coded “heat” map of user behavior on a site. Areas that are scrolled and clicked more will show up as hotter than others.
This allows you to see how people interact with your site design, and make iterative improvements that generate more engagement with important site elements.
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