Glossary
General Data Protection Regulation (GDPR)
The GDPR generally refers to a law adopted by the European Union (EU) that is related to personal privacies and human rights. It’s often invoked in regard to personal data that is collected by businesses, regulating their usage of this data. The law was adopted in 2016 and went into effect in 2018.
Making sure your data privacy and sharing policies are compliant with GDPR regulations is an important step for businesses that manage personal information.
Related Terms
Glossary
Marketing Qualified Lead (MQL)
Marketing Qualified Leads (MQL) are those prospective customers that, through some action related to marketing efforts, are more likely than others to become a customer.
This can be tracked a number of ways, and is often related to users who take a specific action on a website that isn’t a full purchase, but indicates a strong interest in purchasing.
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Glossary
B2B
B2B stands for Business to Business. It refers to businesses whose services or products are intended for other businesses, rather than direct to individual customers (B2C). Some industries, such as financial services, can be both B2B and B2C depending on the type of services being offered.
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Glossary
Buyer Persona (Customer Persona)
A Buyer Persona, or Customer Persona, is a hypothetical customer of your brand that is representative of a specific type of customer that your product or service appeals to. In creating a fictionalized version of these ideal customers, it allows companies to create ads and other content that is specifically targeted at these persona types, and is thus more likely to perform well.
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