Breadcrumbs

A backlink is linked text on a website that sends the user to another website. You’ll often see sources cited in articles via backlinks to another source.

Backlinks are extremely important for website authority, because you are aligning yourself with related websites and sources within your industry. It’s just as important to work toward obtaining links from other sites to yours, which signals to search engines that your website is useful and trustworthy. Many strategies exist for maximizing a site’s backlink profile.

Domain Authority is an aggregate score for your website that calculates your website’s ranking and likelihood of appearing in other searches. It was first developed by the SEO company Moz, though other analytical software tools have since developed their own versions of the metric. 

Domain Authority is not a standardized metric as defined by search engines, but can be a reasonable gauge of overall website health and ranking.

Customer Relationship Management refers to software tools that help to collect, maintain and parse user databases and related information. The most elaborate CRM systems include numerous integrated marketing options that will interface with a company’s database. Popular CRM systems include Salesforce, Hubspot and ServiceTitan.