Breadcrumbs

A backlink is linked text on a website that sends the user to another website. You’ll often see sources cited in articles via backlinks to another source.

Backlinks are extremely important for website authority, because you are aligning yourself with related websites and sources within your industry. It’s just as important to work toward obtaining links from other sites to yours, which signals to search engines that your website is useful and trustworthy. Many strategies exist for maximizing a site’s backlink profile.

Software tools that are an end product in themselves, but help to facilitate other services or product creation. Examples include project management software and graphic design software.

Entire companies exist to provide software tools to individuals or businesses, as well as support for those products.

A calculation of how much each ad click costs in a given ad campaign. CPC can be affected by the ad itself, or by its competitive environment. If an ad is targeted at a high-volume search term, for example, more companies may be bidding for ads related to that search, thus driving up the price.