Glossary
Viewport
A Viewport is the visible area of a webpage. The viewport for a mobile device will be smaller than a desktop screen, and there is considerable variance within device types as well.
Websites need to be responsive to account for differing viewport sizes to avoid massive visual errors and user frustration, which is why responsive web design is so important.
Related Terms
Glossary
Lifetime Value (LTV)
Lifetime Value (LTV) is a calculation of how much a new customer will be worth to your company over their entire lifetime.
This calculation can alter other calculations, such as the acceptable cost of acquiring a new customer. The initial value of that customer may be too low to justify a particular cost, but their LTV could justify the advertising cost to acquire them.
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Glossary
Javascript
JS, or Javascript, is a programming language used on numerous websites. Most sites you visit incorporate JS in some way to define the behavior of the site when a user takes particular actions.
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Glossary
Meta Tags
Meta tags are HTML fields that exist for web pages and help to define its content for search engines. They are primarily used to help search engines structure your site’s content.
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