Glossary
Viewport
A Viewport is the visible area of a webpage. The viewport for a mobile device will be smaller than a desktop screen, and there is considerable variance within device types as well.
Websites need to be responsive to account for differing viewport sizes to avoid massive visual errors and user frustration, which is why responsive web design is so important.
Related Terms
Glossary
Navigation
Navigation refers to how users use your website, and the paths they take to arrive at various pages. Streamlining navigation to promote easy use of your website can be important, and help users to find relevant information more quickly.
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Glossary
Return on Investment (ROI)
A calculation of the cost for an ad or marketing campaign, compared to the amount of trackable revenue it provided for the company. ROI is an important metric for many campaigns, because it relates directly to the profitability of an ad or project.
Sometimes revenue can’t be tracked precisely and attributed to an ad or campaign, though many digital ads are now able to provide this granular tracking to aid in business decisions.
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Glossary
Meta Description
A meta description is an HTML tag for a web page that describes the page briefly, summarizing it.
Meta descriptions are read by search engines and often displayed for users. For example, the brief description for web pages you see in Google results is often pulled directly from the page’s meta description.
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