Viewport

The number of web pages a user visits when they come to your website. Tracking average pages per session can be a valuable way of seeing how good your site is at retaining and engaging traffic to it.

An analytical tool that monitors traffic to your website and produces a color-coded “heat” map of user behavior on a site. Areas that are scrolled and clicked more will show up as hotter than others.

This allows you to see how people interact with your site design, and make iterative improvements that generate more engagement with important site elements.

Any outreach, paid or organic, via social media channels with the intent to generate engagement, leads and revenue for a company.

Social media sites differ greatly in their demographics and marketing options, so it’s important to research your audience and their preferred social platforms before engaging in social media marketing campaigns.