Glossary
Pages Per Session
The number of web pages a user visits when they come to your website. Tracking average pages per session can be a valuable way of seeing how good your site is at retaining and engaging traffic to it.
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Glossary
Semantic HTML
Semantic HTML refers to numerous coding tags to indicate site structure and relative importance within a page’s content. This can be as simple as bolding or italicizing certain words, all the way to how you lay out the content to make it more easily readable by both users and search engines.
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Glossary
Project Management Software
Tools created to help teams manage and execute complex tasks related to company campaigns. Many project management tools are online and allow cloud-based collaboration between team members who each have responsibilities within a given project or campaign.
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Glossary
Guest Blog
Blogs written by a third-party organization or individual for a website on a specific topic. Guest blogs usually come with the expectation that the writer’s organization is linked and/or mentioned within the article or author biography. This provides a passive benefit for the writer to promote their efforts elsewhere, while also providing relevant information for the site’s readers.
Depending on the policies of the publishing site, the blogs may be subject to editorial review.
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