Pages Per Session

Brand awareness is the measurement of how well-known your brand and company is within a given market. Brand awareness can be broken into sub-categories based on age, gender, geographic region and other variables.

Many marketing campaigns are designed not simply to sell products or services, but to increase the public’s awareness of the brand as a whole, which will lead to long-term word-of-mouth and sales opportunities.

User Interface refers to the actual architecture of a site that allows a user to engage with it and navigate it. It is closely related to user experience (UX) but not identical.

A 404 error is a website status code indicating that a webpage cannot be found on the server. This is typically because the page has been removed or moved, but the old URL hasn’t been redirected to the new location.

404 errors should be monitored for and removed when found, but it’s often tough to catch all of them on large or older websites. Designing a 404 page that apologizes to the user in an amusing way and provides them with some resources to help them find what they’re looking for can be a great way not to lose credibility on your site.