Pages Per Session

The Sales Funnel is a term that refers to the journey customers take on the path toward becoming a paying customer. It is often displayed as a visual model that indicates a journey through successive steps.

Navigation refers to how users use your website, and the paths they take to arrive at various pages. Streamlining navigation to promote easy use of your website can be important, and help users to find relevant information more quickly.

Graphical User Interface, or GUI, is what allows users to engage with a website intuitively, with visual representations of the underlying coded elements.