Organic SEO

A comprehensive overview of a company’s major competitors, specifically as it relates to their brand identity, website, advertising and other marketing efforts. Any communication channel could be considered during a competitor analysis, including paid ads, blogs and videos, print ads, website design, social media presence and more.

Urchin Tracking Modules (UTMs) are additions to a web page URL that provide specific information to marketers, such as what site the user came from and what marketing campaign the visit should be attributed to.

These are useful in tracking ads to determine metrics like return on investment (ROI).

A measurement of how involved your audience is, either holistically or for an individual ad or ad campaign. Depending on the marketing channel and ad being analyzed, a variety of metrics can be considered to determine engagement rate. It is used most frequently to analyze social media marketing.