Organic SEO

Broadly refers to the entire experience that a visitor to your website or app has. User experience also refers to a design approach that focuses on ease of use and testing to ensure that visitors to your site don’t become lost or confused, and can easily understand and navigate through the site’s infrastructure.

An electronic book, often available on a website as a downloadable PDF or other easily readable format.

eBooks can be great ways to provide value for website visitors while also obtaining contact information of those who have frequented your site and sought information from you.

A/B Testing refers to controlled marketing experiments done to test different approaches to marketing campaigns. You’ll see it used most often in areas such as email marketing, with things like different headlines, or different offers. Or web design, where the copy and layout of a page will be tested in two different ways.

Within the experiment, you’ll split the audience who sees each, then monitor the results.

Using this method, you’re able to collect data on what approaches work best to get a desired outcome, such as email clicks, online purchases or newsletter subscriptions.