Digital Marketing

Cost Per Acquisition first involves creating a target action (e.g. purchasing a product), then calculates how much money is being spent in advertising dollars for one of these actions to be completed. Reducing CPA in your marketing channels, and comparing types of ads to see which is more effective, can be a useful way to reduce unnecessary costs.

Software tools that are an end product in themselves, but help to facilitate other services or product creation. Examples include project management software and graphic design software.

Entire companies exist to provide software tools to individuals or businesses, as well as support for those products.

Refers to the entirety of a company’s potential customer base. The total addressable market might be used to refer to the broadest possible marketing campaign that would still reach a relevant audience.

Often, this market is used not to create marketing campaigns, but to break into sub-groups, from which more targeted marketing efforts can be made to more specialized but still large groups of potential customers.