Digital Marketing

A Viewport is the visible area of a webpage. The viewport for a mobile device will be smaller than a desktop screen, and there is considerable variance within device types as well.

Websites need to be responsive to account for differing viewport sizes to avoid massive visual errors and user frustration, which is why responsive web design is so important.

A semantic HTML tag that denotes a webpage’s main subject. This is sometimes referred to as the page’s title, but in coding terminology, is different from the Title tag, which is the title that will appear on a browser tab. An H1 subject will only appear on the page itself.

Marketing Qualified Leads (MQL) are those prospective customers that, through some action related to marketing efforts, are more likely than others to become a customer. 

This can be tracked a number of ways, and is often related to users who take a specific action on a website that isn’t a full purchase, but indicates a strong interest in purchasing.