Glossary
Domain Authority (DA)
Domain Authority is an aggregate score for your website that calculates your website’s ranking and likelihood of appearing in other searches. It was first developed by the SEO company Moz, though other analytical software tools have since developed their own versions of the metric.
Domain Authority is not a standardized metric as defined by search engines, but can be a reasonable gauge of overall website health and ranking.
Related Terms
Glossary
Navigation
Navigation refers to how users use your website, and the paths they take to arrive at various pages. Streamlining navigation to promote easy use of your website can be important, and help users to find relevant information more quickly.
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Glossary
Algorithm
In general, an algorithm is a set of instructions that is assigned a specific analytical task. It most often applies to mathematics and computer science.
For websites and digital marketers, algorithms refer to the many programs designed to analyze and assess either a website, individual digital elements, or user behavior on a site. Based on this data, the algorithm could then be designed to rank a website, list a web element as a search result, or suggest content to a user, such as on Youtube or Facebook.
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Glossary
HTTPS
Hypertext Transfer Protocol Secure, or HTTPS, indicates the use of specific encryption on web browsers. It is used by numerous websites and is considered a best practice for encrypting your site against certain types of malicious attacks.
You can see whether or not a site is using HTTPS by viewing the full URL of a webpage, which is often either http:// or https:// with the latter using the encryption.
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