Glossary
Metadata
Metadata is data that applies to other data. This can seem confusing to some, so for an example, you may take a picture and save it digitally on your computer. That image’s metadata could include information such as when and where the picture was taken. In this way, the file contains both the image itself and additional descriptive data. Other metadata can include creator information and licensing or legal rights related to a file’s use.
Related Terms
Glossary
Inbound Marketing
An approach to web-based marketing that emphasizes attracting people to your site, and its products and services, through informational content that is searched and shared.
This is in juxtaposition to paid marketing, which pays money to present ads and similar placements in order to draw people to your site. In an inbound marketing model, organic search traffic is the primary driver of traffic to many key pages.
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Glossary
User Experience (UX)
Broadly refers to the entire experience that a visitor to your website or app has. User experience also refers to a design approach that focuses on ease of use and testing to ensure that visitors to your site don’t become lost or confused, and can easily understand and navigate through the site’s infrastructure.
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Glossary
Blog
A regularly updated website or portion of a website with informational or entertaining articles on various topics. Blogs can exist on personal websites all the way up to multinational organizations that specialize in a particular subject.
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