Glossary
Metadata
Metadata is data that applies to other data. This can seem confusing to some, so for an example, you may take a picture and save it digitally on your computer. That image’s metadata could include information such as when and where the picture was taken. In this way, the file contains both the image itself and additional descriptive data. Other metadata can include creator information and licensing or legal rights related to a file’s use.
Related Terms
Glossary
Open Rate
Open Rate is the percentage of people who open a mass email sent by a brand or individual. Open rates can be monitored and analyzed to assess for deficiencies in email quality and relevance to the audience.
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Glossary
Pillar Page
Pillar Pages are core pages on a website that comprehensively cover a particular topic. Often, these pages are thousands of words long, and contain a trover of information and resources related to the core topic.
This can help both the page and the site as a whole rank in search engines for a specific topic.
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Glossary
Front End Development
Refers to any website work where the end result is seen by users of the website. This is in contrast to back end development, which is the underlying site infrastructure and code that isn’t seen by users of your site.
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