Glossary
301 Redirect
301 redirect refers to a code sent by a website’s hosting server to a browser. In practice, it means you’ll get redirected to a new page when you input the old URL.
For website administrators, 301 redirects shouldn’t be used in excess, but can be a good way to deliver relevant pages to users when the original page has been removed or the content has been merged into another page.
From an SEO perspective, the old page’s ranking will transfer to the new page.
Related Terms
Glossary
Web Browser
A program for interfacing with web-based sites and resources on the internet. Popular web browsers include Firefox, Chrome, Safari, Edge and others.
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Glossary
Cost Per Acquisition (CPA)
Cost Per Acquisition first involves creating a target action (e.g. purchasing a product), then calculates how much money is being spent in advertising dollars for one of these actions to be completed. Reducing CPA in your marketing channels, and comparing types of ads to see which is more effective, can be a useful way to reduce unnecessary costs.
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Glossary
Heat Map
An analytical tool that monitors traffic to your website and produces a color-coded “heat” map of user behavior on a site. Areas that are scrolled and clicked more will show up as hotter than others.
This allows you to see how people interact with your site design, and make iterative improvements that generate more engagement with important site elements.
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