Glossary
301 Redirect
301 redirect refers to a code sent by a website’s hosting server to a browser. In practice, it means you’ll get redirected to a new page when you input the old URL.
For website administrators, 301 redirects shouldn’t be used in excess, but can be a good way to deliver relevant pages to users when the original page has been removed or the content has been merged into another page.
From an SEO perspective, the old page’s ranking will transfer to the new page.
Related Terms
Glossary
Unsubscribe Rate
The percentage of recipients who unsubscribe from an email after it is sent. In large-scale marketing, some unsubscribes are expected, but it’s a metric that can be monitored to ensure you aren’t putting off your audience with either the frequency or messaging of your email advertising.
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Glossary
UTM Parameters
Urchin Tracking Modules (UTMs) are additions to a web page URL that provide specific information to marketers, such as what site the user came from and what marketing campaign the visit should be attributed to.
These are useful in tracking ads to determine metrics like return on investment (ROI).
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Glossary
Key Performance Indicator (KPI)
Key Performance Indicators, or KPIs, are metrics used to measure the success or failure of a marketing campaign. Ideally, your KPIs are established before the launch of a campaign, so that you are tracking data both before and after the campaign’s launch.
The exact KPIs used in a campaign will vary depending on the goals of the campaign and the marketing channels used.
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