Web Browser

Linked text on your website that links to another domain. External links can provide informational value for those reading your site, and also signal to search engines which external sites have content that is related to yours.

A Call to Action is any prompt on a website or app asking the user to take a specific action, often in the form of a clickable button. “Buy Now” is a common example, though calls to action don’t always have to involve a purchase. Signing up for a newsletter or downloading a free eBook can be valuable CTAs that increase user trust and also obtain contact information of interested visitors.

Software and processes that allow marketing functions to be run without constant manual input. For larger organizations, marketing automation is necessary to handle large volumes of customers and the large volume of data that accompanies such a user base.