Glossary
Catered Content
Content that is specifically curated for the person receiving it. The use of tracking and analytical tools can give you information on user behavior that can allow for this level of personalized advertising and content.
Related Terms
Glossary
B2B
B2B stands for Business to Business. It refers to businesses whose services or products are intended for other businesses, rather than direct to individual customers (B2C). Some industries, such as financial services, can be both B2B and B2C depending on the type of services being offered.
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Glossary
HTML5
The World Wide Web Consortium (W3C) defines web standards for many common coding languages and specifications. HTML5 - Hypertext Markup Language 5 - is the most recent version of the HTML coding language, which is used to structure web-based content.
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Glossary
Featured Snippet
The Featured Snippet is a short-form answer to a search engine query that is displayed at or near the top of the page. The search engine attempts to respond to the query and present a succinct answer within the search results themselves, before linking to the webpage that the answer came from.
Crafting web content that aims to be showcased in the featured snippet can be a valuable way of generating traffic for your website.
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