Catered Content

Any outreach, paid or organic, via social media channels with the intent to generate engagement, leads and revenue for a company.

Social media sites differ greatly in their demographics and marketing options, so it’s important to research your audience and their preferred social platforms before engaging in social media marketing campaigns.

Back end development refers to work that’s done on server-side software or applications. This means it’s not visible on a live website. A lot of logical parameters, database structuring, and website architecture would be considered back-end work.

B2C stands for Business to Customer, and refers to products or services sold directly to individuals who are the users of the product. Major retailers for things like clothing and hobby goods are examples of B2C businesses.