Glossary
Catered Content
Content that is specifically curated for the person receiving it. The use of tracking and analytical tools can give you information on user behavior that can allow for this level of personalized advertising and content.
Related Terms
Glossary
CSS
Stands for Cascading Style Sheets and is utilized in website design. CSS is used to establish visual parameters for coded elements of a website that are written in other coding languages, such as HTML or XML. Stated more plainly, CSS primarily relates to how your website looks. Many of the layout and graphical elements on sites are designed using CSS parameters.
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Glossary
Front End Development
Refers to any website work where the end result is seen by users of the website. This is in contrast to back end development, which is the underlying site infrastructure and code that isn’t seen by users of your site.
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Glossary
Unsubscribe Rate
The percentage of recipients who unsubscribe from an email after it is sent. In large-scale marketing, some unsubscribes are expected, but it’s a metric that can be monitored to ensure you aren’t putting off your audience with either the frequency or messaging of your email advertising.
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