Glossary
Return on Investment (ROI)
A calculation of the cost for an ad or marketing campaign, compared to the amount of trackable revenue it provided for the company. ROI is an important metric for many campaigns, because it relates directly to the profitability of an ad or project.
Sometimes revenue can’t be tracked precisely and attributed to an ad or campaign, though many digital ads are now able to provide this granular tracking to aid in business decisions.
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Glossary
Parallax Scrolling
This is a web design technique in which the background and foreground elements of the design scroll at different speeds as you move up or down the page. This creates the illusion of depth, and can also help to highlight elements of a page that contain key information.
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Glossary
Brand Identity
Brand Identity is a collection of aspects that make up your company and how it engages with customers. Your company’s messaging, tone and values are all aspects of brand identity.
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Glossary
Project Management Software
Tools created to help teams manage and execute complex tasks related to company campaigns. Many project management tools are online and allow cloud-based collaboration between team members who each have responsibilities within a given project or campaign.
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