Glossary
Return on Investment (ROI)
A calculation of the cost for an ad or marketing campaign, compared to the amount of trackable revenue it provided for the company. ROI is an important metric for many campaigns, because it relates directly to the profitability of an ad or project.
Sometimes revenue can’t be tracked precisely and attributed to an ad or campaign, though many digital ads are now able to provide this granular tracking to aid in business decisions.
Related Terms
Glossary
CAPTCHA
CAPTCHA stands for Completely Automated Public Turing test to tell Computers and Humans Apart. A long acronym, but one that simply refers to a basic test that humans can answer quite simply but computers struggle to solve. It is used as a security precaution on many sites.
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Glossary
Meta Tags
Meta tags are HTML fields that exist for web pages and help to define its content for search engines. They are primarily used to help search engines structure your site’s content.
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Glossary
Software as a Service (SaaS)
Software tools that are an end product in themselves, but help to facilitate other services or product creation. Examples include project management software and graphic design software.
Entire companies exist to provide software tools to individuals or businesses, as well as support for those products.
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