Glossary
Lead Generation
The act of producing prospective customers for a business. Lead generation tools run the digital gamut, and include elements on websites, paid ads, social media posts and word-of-mouth campaigns.
Related Terms
Glossary
URL
Uniform Resource Locator, or URL, refers to a website, individual web page or other resource online.
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Glossary
HTML
Hypertext Markup Language, or HTML, is a coding language for items displayed in a web browser. HTML is the underlying coding language behind a lot of what you see on the internet.
Importantly, HTML often doesn’t operate alone to describe web elements. Complimentary languages such as CSS are often used to define the visual attributes, while HTML defines overarching site structure and metadata.
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Glossary
H1
A semantic HTML tag that denotes a webpage’s main subject. This is sometimes referred to as the page’s title, but in coding terminology, is different from the Title tag, which is the title that will appear on a browser tab. An H1 subject will only appear on the page itself.
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