Lead Generation

In web terms, cookies are small chunks of data placed on our computer by websites when you visit them. These data chunks are generally harmless, but can be used to track user information and “remember” you when you revisit a website. They’re important for tracking user data on a website and making changes to improve the user experience.

The ratio of conversions for an ad campaign compared to the total number of views or interactions with that ad. A conversion can be defined in several different ways, but is often related to the sale of a product or service.

Content Marketing is the holistic process of planning, creating and distributing content across media platforms. Content marketing can include, but isn’t limited to, blogs, videos, podcasts, print publications, apps and more.