Glossary
Email Bounce
Email Bounces are emails that don’t deliver. This can be due to several potential reasons, including deleted email addresses, those that are typed incorrectly, inboxes that aren’t monitored and are full, unable to accept new messages, or those with strict filters that block certain message types.
Related Terms
Glossary
Minification
Minification refers to the reduction in file size for website elements.
The purpose of this is to reduce the load time of your website, which can increase when it has to load large files. This is better for the visitors to your site, and is also preferred by search engines, which will often base rankings on page load times.
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Glossary
URL
Uniform Resource Locator, or URL, refers to a website, individual web page or other resource online.
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Glossary
Lead Nurturing
Once a prospective customer is in your database and can be contacted in some way, lead nurturing refers to the communications provided to that person in order to guide them further along the path toward your products or services.
A classic lead nurturing technique is via email marketing, wherein a series of emails will be sent that are intended to inform the person about your brand and increase their interest in trust in utilizing your products or services.
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