Email Bounce

A Sprint is a component of an agile marketing approach. It refers to a brief but intense period of work by a team with a defined end goal of that work. Many projects in an agile marketing model are produced through a series of sprints, between which feedback is gathered and adjustments are made to the next cycle of work.

Key Performance Indicators, or KPIs, are metrics used to measure the success or failure of a marketing campaign. Ideally, your KPIs are established before the launch of a campaign, so that you are tracking data both before and after the campaign’s launch.

The exact KPIs used in a campaign will vary depending on the goals of the campaign and the marketing channels used.

Hypertext Transfer Protocol Secure, or HTTPS, indicates the use of specific encryption on web browsers. It is used by numerous websites and is considered a best practice for encrypting your site against certain types of malicious attacks.

You can see whether or not a site is using HTTPS by viewing the full URL of a webpage, which is often either http:// or https:// with the latter using the encryption.