Cost Per Lead

An approach to web-based marketing that emphasizes attracting people to your site, and its products and services, through informational content that is searched and shared.

This is in juxtaposition to paid marketing, which pays money to present ads and similar placements in order to draw people to your site. In an inbound marketing model, organic search traffic is the primary driver of traffic to many key pages.

Your value proposition is the worth that your company or brand brings to a prospective consumer, customer or client. In order to create a strong value proposition that sells your worth well, it’s important to understand the perspective of those who will use your products or services. By framing the proposition in terms of what it will do for them, you’ll show clear value to prospective customers.

Accessibility as it refers to websites is the idea of ensuring those with disabilities can still interact with your website without significant restrictions.

There are numerous best practices to ensure accessibility, and they have evolved in recent years. Staying compliant with accessibility guidelines is both good for your potential user base and will aid your site’s rankings, since these considerations are starting to inform how algorithms view and rank sites.