Glossary
Email Marketing
Email Marketing is an umbrella term to refer to the many different types of emails that can be sent as part of a company or individual’s marketing outreach. The planning, creation, execution, tracking and analysis of these sends is included in the concept.
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Glossary
RSS
Really Simple Syndication, or RSS, is an application that allows people to easily track updates to a website. It’s commonly used to follow updates to website blogs.
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Glossary
Blog
A regularly updated website or portion of a website with informational or entertaining articles on various topics. Blogs can exist on personal websites all the way up to multinational organizations that specialize in a particular subject.
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Glossary
Marketing AI
Artificial Intelligence (AI) tools that are designed to aid in marketing efforts. ChatGPT is the most well-known of these in recent years, but hundreds of tools exist that, among other tasks, help to predict consumer behavior and improve ad quality for a specific audience.
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