Email Marketing

Content that is specifically curated for the person receiving it. The use of tracking and analytical tools can give you information on user behavior that can allow for this level of personalized advertising and content.

Linked text on your website that links to another domain. External links can provide informational value for those reading your site, and also signal to search engines which external sites have content that is related to yours.

Google Search Console (GSC) is an analytical tool provided by Google that records search data related to a linked website. As opposed to Google Analytics, which largely analyzes traffic once it’s on your site, GSC provides data on search results that provide impressions and click throughs to your site.

Search Console is also a tool that allows you to monitor pages on your site that have been indexed in Google’s system, and request indexing of individual pages. This can also be done on a sitewide level by submitting a sitemap to Google through the GSC system. The tool also provides information on possible errors or warnings related to site usability.