Glossary
Analytics
Analytics in digital marketing can refer to any type of analysis of data collected from a digital source. Trends and insights from this data can inform business decisions.
Google Analytics is a specific analytical platform, designed to monitor and analyze web traffic. However, there are hundreds of different analytical tools available online, and thousands of types of analysis. Structuring your analysis to focus on the most important data points is key in avoiding confusion.
Related Terms
Glossary
Conversion
Successful completion of a web-based task, as defined by whoever is tracking for the conversion. Typical conversions are things like signing up for a newsletter, the sale of a particular product, or clicking on an ad.
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Glossary
Site Speed
Refers to the speed at which the elements on a web page load. Site speed relates to ease of use, and is also a metric used by search engine algorithms in determining site health.
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Glossary
Pay Per Click (PPC)
Pay Per Click advertising is a shorthand for any digital ad platform where you only pay for the number of times users click on your ad. This can be an effective way to ensure that you are not paying for exposure to audiences who won’t be interested in your product or service.
An example of PPC advertising would be a Google search ad.
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