Analytics

Blogs written by a third-party organization or individual for a website on a specific topic. Guest blogs usually come with the expectation that the writer’s organization is linked and/or mentioned within the article or author biography. This provides a passive benefit for the writer to promote their efforts elsewhere, while also providing relevant information for the site’s readers.

Depending on the policies of the publishing site, the blogs may be subject to editorial review.

Website design group that creates custom, more personalized websites for their clients. Many organizations choose to work with boutique agencies because it’s easier to develop an ongoing relationship with them and craft a unique website that separates a company from their competition. Conversely, some boutique agencies are small enough that they cannot provide comprehensive web and marketing services, but rather specialize in a small subset of project types.

A Call to Action is any prompt on a website or app asking the user to take a specific action, often in the form of a clickable button. “Buy Now” is a common example, though calls to action don’t always have to involve a purchase. Signing up for a newsletter or downloading a free eBook can be valuable CTAs that increase user trust and also obtain contact information of interested visitors.