Glossary
Google Search Console
Google Search Console (GSC) is an analytical tool provided by Google that records search data related to a linked website. As opposed to Google Analytics, which largely analyzes traffic once it’s on your site, GSC provides data on search results that provide impressions and click throughs to your site.
Search Console is also a tool that allows you to monitor pages on your site that have been indexed in Google’s system, and request indexing of individual pages. This can also be done on a sitewide level by submitting a sitemap to Google through the GSC system. The tool also provides information on possible errors or warnings related to site usability.
Related Terms
Glossary
RSS
Really Simple Syndication, or RSS, is an application that allows people to easily track updates to a website. It’s commonly used to follow updates to website blogs.
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Glossary
Cost Per Click (CPC)
A calculation of how much each ad click costs in a given ad campaign. CPC can be affected by the ad itself, or by its competitive environment. If an ad is targeted at a high-volume search term, for example, more companies may be bidding for ads related to that search, thus driving up the price.
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Glossary
Email Bounce
Email Bounces are emails that don’t deliver. This can be due to several potential reasons, including deleted email addresses, those that are typed incorrectly, inboxes that aren’t monitored and are full, unable to accept new messages, or those with strict filters that block certain message types.
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