Sales Funnel

Brand awareness is the measurement of how well-known your brand and company is within a given market. Brand awareness can be broken into sub-categories based on age, gender, geographic region and other variables.

Many marketing campaigns are designed not simply to sell products or services, but to increase the public’s awareness of the brand as a whole, which will lead to long-term word-of-mouth and sales opportunities.

Refers to both the front end (what the user sees on a website) and back end (processing, data storage, etc.) of a website. Full stack developers are those who work in design environments for both front- and back-end projects.

Schema markup is metadata for a web page that can define certain attributes of that page. It helps categorize and define site attributes for search engines. It is sometimes referred to as structured data.