Sales Funnel

A term in content marketing that refers to a related series of pieces of content. Collectively, these pieces of content form a related cluster that can aid in developing trust for the site’s users and to inform search engines of a primary topic on the site.

Domain Authority is an aggregate score for your website that calculates your website’s ranking and likelihood of appearing in other searches. It was first developed by the SEO company Moz, though other analytical software tools have since developed their own versions of the metric. 

Domain Authority is not a standardized metric as defined by search engines, but can be a reasonable gauge of overall website health and ranking.

Schema markup is metadata for a web page that can define certain attributes of that page. It helps categorize and define site attributes for search engines. It is sometimes referred to as structured data.