Sales Funnel

Key Performance Indicators, or KPIs, are metrics used to measure the success or failure of a marketing campaign. Ideally, your KPIs are established before the launch of a campaign, so that you are tracking data both before and after the campaign’s launch.

The exact KPIs used in a campaign will vary depending on the goals of the campaign and the marketing channels used.

Refers to any website work where the end result is seen by users of the website. This is in contrast to back end development, which is the underlying site infrastructure and code that isn’t seen by users of your site.

Meta tags are HTML fields that exist for web pages and help to define its content for search engines. They are primarily used to help search engines structure your site’s content.