Glossary
Sitemap
A structured file that catalogs and organizes a website, for easy, readable access by search engines.
A sitemap should be submitted to major search engines when you create a site, and also any time you have large-scale restructuring of the site. New sitemaps do not need to be generated every time a new page goes live. These will usually be crawled by search engines and added to the number of indexed pages on a site.
Related Terms
Glossary
Infographic
Infographics are images displayed on web browsers that contain visualizations of data or information in ways that aim to aid comprehension of the information they contain.
Infographics can be a great way to educate your audience without resorting to visually uninteresting text blurbs. This is particularly true when a graphic may help to explain a vital piece of data.
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Glossary
SSL Certificate
An SSL Certificate is a digital certificate that authenticates a website with browsers and search engines, and allows the site to have an encrypted connection. A lapsed certificate license will usually result in a loss of traffic as warnings for users block entry to the site.
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Glossary
Value Proposition
Your value proposition is the worth that your company or brand brings to a prospective consumer, customer or client. In order to create a strong value proposition that sells your worth well, it’s important to understand the perspective of those who will use your products or services. By framing the proposition in terms of what it will do for them, you’ll show clear value to prospective customers.
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