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Search Engine Results Pages, or SERPs, are the numerous listings for search engine queries that are not strictly organic results. In a typical Google search, for example, you may see product listings for sale, a local map with business listing and their contact information, a “questions also asked” panel, and more. Getting your site and services listed in these can be a valuable way to increase both traffic and sales.

Keyword stuffing is a “black hat” SEO technique, wherein sites will “stuff” a webpage with words on a topic they’d like to rank for, but without concern for the usability, accuracy or informational value of the page.

This practice is frowned upon by search engines and can damage your search rankings if you engage in it.

The Sales Funnel is a term that refers to the journey customers take on the path toward becoming a paying customer. It is often displayed as a visual model that indicates a journey through successive steps.