Search Engine Optimization (SEO)

Specialized marketing organization that generally works with smaller teams than larger agencies. The primary benefit of working with such an organization is that they create unique marketing plans catered to your organization and industry in ways that are more personalized than traditional agencies can often provide. Boutique agencies are generally less well-known, however, and due to their size maintain more limited client portfolios.

Affiliate marketing is a program wherein third-party individuals or websites (affiliates) generate traffic or leads to a particular product, company or service. These affiliates then get revenue from leads or sales generated by their efforts.

This is common in influencer marketing, for instance, where an image or video will link to certain products, and the influencer will receive a small portion of any sales made from the link they provide. Certain industries will have opt-in programs as well, such as photography sites that provide affiliate links to the gear they use in exchange for revenue from the companies who benefit.

Your value proposition is the worth that your company or brand brings to a prospective consumer, customer or client. In order to create a strong value proposition that sells your worth well, it’s important to understand the perspective of those who will use your products or services. By framing the proposition in terms of what it will do for them, you’ll show clear value to prospective customers.