Search Engine Optimization (SEO)

Any consumer good or service where the transaction takes place online. Some sites, such as Amazon, are almost exclusively dedicated to e-Commerce.

Keyword stuffing is a “black hat” SEO technique, wherein sites will “stuff” a webpage with words on a topic they’d like to rank for, but without concern for the usability, accuracy or informational value of the page.

This practice is frowned upon by search engines and can damage your search rankings if you engage in it.

Semantic HTML refers to numerous coding tags to indicate site structure and relative importance within a page’s content. This can be as simple as bolding or italicizing certain words, all the way to how you lay out the content to make it more easily readable by both users and search engines.