Glossary
GUI
Graphical User Interface, or GUI, is what allows users to engage with a website intuitively, with visual representations of the underlying coded elements.
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Glossary
Metadata
Metadata is data that applies to other data. This can seem confusing to some, so for an example, you may take a picture and save it digitally on your computer. That image’s metadata could include information such as when and where the picture was taken. In this way, the file contains both the image itself and additional descriptive data. Other metadata can include creator information and licensing or legal rights related to a file’s use.
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Glossary
e-Commerce
Any consumer good or service where the transaction takes place online. Some sites, such as Amazon, are almost exclusively dedicated to e-Commerce.
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Glossary
Style Guide
A comprehensive brand document that outlines the guidelines for presenting a company and its brand image in both digital and physical placements.
Elements of a style guide can include color scheme, acceptable logos and uses of those logos, the tone and character of marketing copy, and any taglines or rules that are specific to the brand that may supercede generic grammatical rules.
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