Glossary
Affiliate Marketing
Affiliate marketing is a program wherein third-party individuals or websites (affiliates) generate traffic or leads to a particular product, company or service. These affiliates then get revenue from leads or sales generated by their efforts.
This is common in influencer marketing, for instance, where an image or video will link to certain products, and the influencer will receive a small portion of any sales made from the link they provide. Certain industries will have opt-in programs as well, such as photography sites that provide affiliate links to the gear they use in exchange for revenue from the companies who benefit.
Related Terms
Glossary
Value Proposition
Your value proposition is the worth that your company or brand brings to a prospective consumer, customer or client. In order to create a strong value proposition that sells your worth well, it’s important to understand the perspective of those who will use your products or services. By framing the proposition in terms of what it will do for them, you’ll show clear value to prospective customers.
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Glossary
Viewport
A Viewport is the visible area of a webpage. The viewport for a mobile device will be smaller than a desktop screen, and there is considerable variance within device types as well.
Websites need to be responsive to account for differing viewport sizes to avoid massive visual errors and user frustration, which is why responsive web design is so important.
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Glossary
Customer Journey
A Customer Journey is the path a customer takes through various engagements with a company and its content and services. This is often visualized as a map or other infographic for marketers to be able to see the stages of engagement of a company’s customers. This allows marketers to create ads and content for specific stages in this journey.
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