Glossary
Affiliate Marketing
Affiliate marketing is a program wherein third-party individuals or websites (affiliates) generate traffic or leads to a particular product, company or service. These affiliates then get revenue from leads or sales generated by their efforts.
This is common in influencer marketing, for instance, where an image or video will link to certain products, and the influencer will receive a small portion of any sales made from the link they provide. Certain industries will have opt-in programs as well, such as photography sites that provide affiliate links to the gear they use in exchange for revenue from the companies who benefit.
Related Terms
Glossary
GUI
Graphical User Interface, or GUI, is what allows users to engage with a website intuitively, with visual representations of the underlying coded elements.
View Definition
Glossary
Digital Marketing
Refers to any form of communication that uses the internet or other forms of digital communication. This can include numerous marketing channels across a broad array of platforms, software tools, and personal devices.
View Definition
Glossary
e-Commerce
Any consumer good or service where the transaction takes place online. Some sites, such as Amazon, are almost exclusively dedicated to e-Commerce.
View Definition