Glossary
Affiliate Marketing
Affiliate marketing is a program wherein third-party individuals or websites (affiliates) generate traffic or leads to a particular product, company or service. These affiliates then get revenue from leads or sales generated by their efforts.
This is common in influencer marketing, for instance, where an image or video will link to certain products, and the influencer will receive a small portion of any sales made from the link they provide. Certain industries will have opt-in programs as well, such as photography sites that provide affiliate links to the gear they use in exchange for revenue from the companies who benefit.
Related Terms
Glossary
Pages Per Session
The number of web pages a user visits when they come to your website. Tracking average pages per session can be a valuable way of seeing how good your site is at retaining and engaging traffic to it.
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Glossary
Backlink
A backlink is linked text on a website that sends the user to another website. You’ll often see sources cited in articles via backlinks to another source.
Backlinks are extremely important for website authority, because you are aligning yourself with related websites and sources within your industry. It’s just as important to work toward obtaining links from other sites to yours, which signals to search engines that your website is useful and trustworthy. Many strategies exist for maximizing a site’s backlink profile.
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Glossary
Lead Generation
The act of producing prospective customers for a business. Lead generation tools run the digital gamut, and include elements on websites, paid ads, social media posts and word-of-mouth campaigns.
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