Engagement Rate

301 redirect refers to a code sent by a website’s hosting server to a browser. In practice, it means you’ll get redirected to a new page when you input the old URL.

For website administrators, 301 redirects shouldn’t be used in excess, but can be a good way to deliver relevant pages to users when the original page has been removed or the content has been merged into another page.

From an SEO perspective, the old page’s ranking will transfer to the new page.

Keyword is a bit of a misnomer, because it can refer to a word or entire phrase that appears in web searches. 

However, in either case, it refers to a word or phrase representing a specific search term and idea. Websites will build strategies to rank for particular keywords that are closely related to their products or services, in order to generate more traffic and leads.

Domain Authority is an aggregate score for your website that calculates your website’s ranking and likelihood of appearing in other searches. It was first developed by the SEO company Moz, though other analytical software tools have since developed their own versions of the metric. 

Domain Authority is not a standardized metric as defined by search engines, but can be a reasonable gauge of overall website health and ranking.