Glossary
Engagement Rate
A measurement of how involved your audience is, either holistically or for an individual ad or ad campaign. Depending on the marketing channel and ad being analyzed, a variety of metrics can be considered to determine engagement rate. It is used most frequently to analyze social media marketing.
Related Terms
Glossary
Conversion
Successful completion of a web-based task, as defined by whoever is tracking for the conversion. Typical conversions are things like signing up for a newsletter, the sale of a particular product, or clicking on an ad.
View Definition
Glossary
Schema Markup
Schema markup is metadata for a web page that can define certain attributes of that page. It helps categorize and define site attributes for search engines. It is sometimes referred to as structured data.
View Definition
Glossary
Customer Journey
A Customer Journey is the path a customer takes through various engagements with a company and its content and services. This is often visualized as a map or other infographic for marketers to be able to see the stages of engagement of a company’s customers. This allows marketers to create ads and content for specific stages in this journey.
View Definition