Crawl

A fillable area on a website that obtains user information. Among many other uses, contact forms can be used to ask a question, request follow-up communication, or book a product demo with a company sales representative.

A comprehensive brand document that outlines the guidelines for presenting a company and its brand image in both digital and physical placements.

Elements of a style guide can include color scheme, acceptable logos and uses of those logos, the tone and character of marketing copy, and any taglines or rules that are specific to the brand that may supercede generic grammatical rules.

The Sales Funnel is a term that refers to the journey customers take on the path toward becoming a paying customer. It is often displayed as a visual model that indicates a journey through successive steps.