Glossary
Cost Per Acquisition (CPA)
Cost Per Acquisition first involves creating a target action (e.g. purchasing a product), then calculates how much money is being spent in advertising dollars for one of these actions to be completed. Reducing CPA in your marketing channels, and comparing types of ads to see which is more effective, can be a useful way to reduce unnecessary costs.
Related Terms
Glossary
User Interface (UI)
User Interface refers to the actual architecture of a site that allows a user to engage with it and navigate it. It is closely related to user experience (UX) but not identical.
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Glossary
Contact Form
A fillable area on a website that obtains user information. Among many other uses, contact forms can be used to ask a question, request follow-up communication, or book a product demo with a company sales representative.
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Glossary
SSL Certificate
An SSL Certificate is a digital certificate that authenticates a website with browsers and search engines, and allows the site to have an encrypted connection. A lapsed certificate license will usually result in a loss of traffic as warnings for users block entry to the site.
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