Glossary
Buyer Persona (Customer Persona)
A Buyer Persona, or Customer Persona, is a hypothetical customer of your brand that is representative of a specific type of customer that your product or service appeals to. In creating a fictionalized version of these ideal customers, it allows companies to create ads and other content that is specifically targeted at these persona types, and is thus more likely to perform well.
Related Terms
Glossary
Internal Link
Linked text or images on a website that link to other pages on the same website.
Creating logical internal links to related content is important, because it helps search engines relate the various types of content on your site. Websites with a lot of content should have a defined internal linking strategy to help support major topics they’d like to rank for in searches.
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Glossary
Google Analytics
A free, browser-based software that allows users to link their website to the Google Analytics (GA) platform. The tool then gives users information about users and traffic to their website including, but not limited to, total visitors and visits, individual pages visited, what site users entered your website from, and demographic information on users such as age and geographic region.
The most recent version of Google Analytics is GA4, replacing the previous version, Universal Analytics. Having GA set up for your business is an easy and important step to gathering useful data on your website’s effectiveness.
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Glossary
Sales Funnel
The Sales Funnel is a term that refers to the journey customers take on the path toward becoming a paying customer. It is often displayed as a visual model that indicates a journey through successive steps.
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