Glossary
Buyer Persona (Customer Persona)
A Buyer Persona, or Customer Persona, is a hypothetical customer of your brand that is representative of a specific type of customer that your product or service appeals to. In creating a fictionalized version of these ideal customers, it allows companies to create ads and other content that is specifically targeted at these persona types, and is thus more likely to perform well.
Related Terms
Glossary
HTTPS
Hypertext Transfer Protocol Secure, or HTTPS, indicates the use of specific encryption on web browsers. It is used by numerous websites and is considered a best practice for encrypting your site against certain types of malicious attacks.
You can see whether or not a site is using HTTPS by viewing the full URL of a webpage, which is often either http:// or https:// with the latter using the encryption.
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Glossary
Cost Per Click (CPC)
A calculation of how much each ad click costs in a given ad campaign. CPC can be affected by the ad itself, or by its competitive environment. If an ad is targeted at a high-volume search term, for example, more companies may be bidding for ads related to that search, thus driving up the price.
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Glossary
Dofollow
A tag applied to a hyperlink on a website to indicate to search engines that the destination link is one of quality. Dofollow links can be a great way to build your website’s authority with search engines, since they indicate that many other websites trust yours for information related to a specific topic.
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