Lead

A Sprint is a component of an agile marketing approach. It refers to a brief but intense period of work by a team with a defined end goal of that work. Many projects in an agile marketing model are produced through a series of sprints, between which feedback is gathered and adjustments are made to the next cycle of work.

A phrase used in search engines that is often a long phrase and refers to a very specific search query.

Long tail keywords often don’t have high volume, but if you can create content for relevant long tail keywords that relate to your brand’s products and website, the traffic you get from these searches can be very valuable.

Open Rate is the percentage of people who open a mass email sent by a brand or individual. Open rates can be monitored and analyzed to assess for deficiencies in email quality and relevance to the audience.