Lead

A tag applied to a hyperlink on a website to indicate to search engines that the destination link is one of quality. Dofollow links can be a great way to build your website’s authority with search engines, since they indicate that many other websites trust yours for information related to a specific topic.

An analytical tool that monitors traffic to your website and produces a color-coded “heat” map of user behavior on a site. Areas that are scrolled and clicked more will show up as hotter than others.

This allows you to see how people interact with your site design, and make iterative improvements that generate more engagement with important site elements.

QR codes are barcode images that can be read by most mobile devices and will direct the user to a specific webpage. They’re often used to help track users of ads and to aid people in finding a web page related to an ad.