Glossary
Internal Link
Linked text or images on a website that link to other pages on the same website.
Creating logical internal links to related content is important, because it helps search engines relate the various types of content on your site. Websites with a lot of content should have a defined internal linking strategy to help support major topics they’d like to rank for in searches.
Related Terms
Glossary
eBook
An electronic book, often available on a website as a downloadable PDF or other easily readable format.
eBooks can be great ways to provide value for website visitors while also obtaining contact information of those who have frequented your site and sought information from you.
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Glossary
Marketing Automation
Software and processes that allow marketing functions to be run without constant manual input. For larger organizations, marketing automation is necessary to handle large volumes of customers and the large volume of data that accompanies such a user base.
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Glossary
Domain Name
A Domain Name is a web address, or URL, that points to a specific website or resource. Various providers license or sell domain names, and companies generally own the rights to their unique domain.
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