Keyword

A/B Testing refers to controlled marketing experiments done to test different approaches to marketing campaigns. You’ll see it used most often in areas such as email marketing, with things like different headlines, or different offers. Or web design, where the copy and layout of a page will be tested in two different ways.

Within the experiment, you’ll split the audience who sees each, then monitor the results.

Using this method, you’re able to collect data on what approaches work best to get a desired outcome, such as email clicks, online purchases or newsletter subscriptions.

Refers to any website work where the end result is seen by users of the website. This is in contrast to back end development, which is the underlying site infrastructure and code that isn’t seen by users of your site.

Tools created to help teams manage and execute complex tasks related to company campaigns. Many project management tools are online and allow cloud-based collaboration between team members who each have responsibilities within a given project or campaign.