Keyword

Successful completion of a web-based task, as defined by whoever is tracking for the conversion. Typical conversions are things like signing up for a newsletter, the sale of a particular product, or clicking on an ad.

Brand Positioning refers to the specific value your product or service brings to a client or customer. Companies will attempt to create unique brand positioning to differentiate themselves from their competition.

An example might be positioning your car company as an elite, high-class brand, naturally targeted to more affluent customers, or a reliable, low-budget option, which would bring different customers and marketing considerations with it.

A regularly updated website or portion of a website with informational or entertaining articles on various topics. Blogs can exist on personal websites all the way up to multinational organizations that specialize in a particular subject.