Glossary
Keyword
Keyword is a bit of a misnomer, because it can refer to a word or entire phrase that appears in web searches.
However, in either case, it refers to a word or phrase representing a specific search term and idea. Websites will build strategies to rank for particular keywords that are closely related to their products or services, in order to generate more traffic and leads.
Related Terms
Glossary
User Interface (UI)
User Interface refers to the actual architecture of a site that allows a user to engage with it and navigate it. It is closely related to user experience (UX) but not identical.
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Glossary
Pillar Page
Pillar Pages are core pages on a website that comprehensively cover a particular topic. Often, these pages are thousands of words long, and contain a trover of information and resources related to the core topic.
This can help both the page and the site as a whole rank in search engines for a specific topic.
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Glossary
Marketing Qualified Lead (MQL)
Marketing Qualified Leads (MQL) are those prospective customers that, through some action related to marketing efforts, are more likely than others to become a customer.
This can be tracked a number of ways, and is often related to users who take a specific action on a website that isn’t a full purchase, but indicates a strong interest in purchasing.
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