Glossary
Benchmarks
In digital marketing, a benchmark is a specific metric that you compare results to. A benchmark can relate to impressions, clicks, open rate, sales, or many other metrics. An established threshold is then used to determine success or failure of a particular campaign or piece of content. Benchmarks for an email campaign, for example, might be 20% open rate, 2% click through rate, and 0.5% sales rate on a product that the email is highlighting.
The success or failure of the campaign would be measured against these numbers. Ideally, you’re developing benchmarks based on past campaign results in order to create personalized benchmarks for your business that allow you to compare across marketing channels.
Related Terms
Glossary
External Link
Linked text on your website that links to another domain. External links can provide informational value for those reading your site, and also signal to search engines which external sites have content that is related to yours.
View Definition
Glossary
AdSense
AdSense is Google’s platform for website monetization. Users can make money on their site by offering ad space, and advertisers can position themselves on relevant sites by creating multimedia ads that will be displayed throughout Google’s ad network.
View Definition
Glossary
Domain Authority (DA)
Domain Authority is an aggregate score for your website that calculates your website’s ranking and likelihood of appearing in other searches. It was first developed by the SEO company Moz, though other analytical software tools have since developed their own versions of the metric.
Domain Authority is not a standardized metric as defined by search engines, but can be a reasonable gauge of overall website health and ranking.
View Definition