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Accessibility as it refers to websites is the idea of ensuring those with disabilities can still interact with your website without significant restrictions.

There are numerous best practices to ensure accessibility, and they have evolved in recent years. Staying compliant with accessibility guidelines is both good for your potential user base and will aid your site’s rankings, since these considerations are starting to inform how algorithms view and rank sites.

An acronym that stands for Cost Per Thousand. The number most often refers to the number of impressions an ad receives. This could be on a video channel (television or streaming), social media, banner display ad, or other marketing channel.

API stands for Application Programming Interface. It’s used most frequently to refer to how two pieces of software or databases can “talk” to one another. Any plug-in you’ve used for a website or integration between a software application and an internal database would be an example of two interfaces interacting with one another.