Glossary
Duplicate Content
Duplicate Content is much like it says, text or elements on the internet that are duplicated elsewhere. Duplicate content within your own website should be monitored and adjusted as needed. If the content is duplicated elsewhere on the internet, search engines will attempt to determine which is the original source, though it’s often best to try to avoid this issue when possible.
Related Terms
Glossary
Navigation
Navigation refers to how users use your website, and the paths they take to arrive at various pages. Streamlining navigation to promote easy use of your website can be important, and help users to find relevant information more quickly.
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Glossary
Alt Text
Alt Text is used to describe images on your website. This relates mainly to accessibility issues on websites. If images on your site fail to load, the alt text can still be displayed that will provide visual context for the user.
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Glossary
Style Guide
A comprehensive brand document that outlines the guidelines for presenting a company and its brand image in both digital and physical placements.
Elements of a style guide can include color scheme, acceptable logos and uses of those logos, the tone and character of marketing copy, and any taglines or rules that are specific to the brand that may supercede generic grammatical rules.
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