Glossary
Duplicate Content
Duplicate Content is much like it says, text or elements on the internet that are duplicated elsewhere. Duplicate content within your own website should be monitored and adjusted as needed. If the content is duplicated elsewhere on the internet, search engines will attempt to determine which is the original source, though it’s often best to try to avoid this issue when possible.
Related Terms
Glossary
Lead
In marketing, a lead is a prospective customer. Not all leads are equally promising, and not all engagement types are the same that signify a potential lead. Any engagement with your company or website, though, indicates a potential lead.
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Glossary
Contact Form
A fillable area on a website that obtains user information. Among many other uses, contact forms can be used to ask a question, request follow-up communication, or book a product demo with a company sales representative.
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Glossary
Project Management Software
Tools created to help teams manage and execute complex tasks related to company campaigns. Many project management tools are online and allow cloud-based collaboration between team members who each have responsibilities within a given project or campaign.
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