Glossary
Semantic HTML
Semantic HTML refers to numerous coding tags to indicate site structure and relative importance within a page’s content. This can be as simple as bolding or italicizing certain words, all the way to how you lay out the content to make it more easily readable by both users and search engines.
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Glossary
General Data Protection Regulation (GDPR)
The GDPR generally refers to a law adopted by the European Union (EU) that is related to personal privacies and human rights. It’s often invoked in regard to personal data that is collected by businesses, regulating their usage of this data. The law was adopted in 2016 and went into effect in 2018.
Making sure your data privacy and sharing policies are compliant with GDPR regulations is an important step for businesses that manage personal information.
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Glossary
H1
A semantic HTML tag that denotes a webpage’s main subject. This is sometimes referred to as the page’s title, but in coding terminology, is different from the Title tag, which is the title that will appear on a browser tab. An H1 subject will only appear on the page itself.
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Glossary
Black Hat Tactics
Black Hat Tactics refer to a range of practices that increase a website’s ranking with search engines that are explicitly against the rules established by those engines.
One common example is keyword stuffing, which refers to spamming particular keywords on a page in order to try to rank for those topics. This sacrifices the user experience, since the page is not informational or useful, and is merely attempting to trick search engines.
In general, some black hat tactics may increase a site’s ranking temporarily, but will inevitably damage the site’s reputation and effectiveness long-term.
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