Glossary
Semantic HTML
Semantic HTML refers to numerous coding tags to indicate site structure and relative importance within a page’s content. This can be as simple as bolding or italicizing certain words, all the way to how you lay out the content to make it more easily readable by both users and search engines.
Related Terms
Glossary
Back End Development
Back end development refers to work that’s done on server-side software or applications. This means it’s not visible on a live website. A lot of logical parameters, database structuring, and website architecture would be considered back-end work.
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Glossary
Two Factor Authentication (2FA)
Two Factor Authentication, often abbreviated 2FA, is a security precaution in which users must use two separate methods of confirming their identity before gaining access to areas of a website that contain sensitive or personal information.
Two factor authentication is considered standard practice in many industries that conduct medical, financial or otherwise personal business online.
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Glossary
Competitor Analysis
A comprehensive overview of a company’s major competitors, specifically as it relates to their brand identity, website, advertising and other marketing efforts. Any communication channel could be considered during a competitor analysis, including paid ads, blogs and videos, print ads, website design, social media presence and more.
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