Semantic HTML

Originally, Above the Fold referred to print newspapers, and described everything on the top half of the front page.

In website design, Above the Fold refers to any elements that are visible at the top of a webpage, usually the site’s homepage, without having to scroll down.

Optimizing the design of your homepage above the fold can be important to make a good first impression and clarify the intent of your website for the user. However, on some mobile-first or app-based sites, other considerations present themselves, since scrolling for the majority of a page’s content is more expected on these platforms.

A calculation of the cost for an ad or marketing campaign, compared to the amount of trackable revenue it provided for the company. ROI is an important metric for many campaigns, because it relates directly to the profitability of an ad or project.

Sometimes revenue can’t be tracked precisely and attributed to an ad or campaign, though many digital ads are now able to provide this granular tracking to aid in business decisions.

Search Engine Optimization, or SEO, refers to myriad tactics and strategies to increase and maintain both individual web page rankings in search engines as well as the site’s ranking overall for specific keywords.