Brand Awareness

Hypertext Transfer Protocol Secure, or HTTPS, indicates the use of specific encryption on web browsers. It is used by numerous websites and is considered a best practice for encrypting your site against certain types of malicious attacks.

You can see whether or not a site is using HTTPS by viewing the full URL of a webpage, which is often either http:// or https:// with the latter using the encryption.

In digital marketing, a benchmark is a specific metric that you compare results to. A benchmark can relate to impressions, clicks, open rate, sales, or many other metrics. An established threshold is then used to determine success or failure of a particular campaign or piece of content. Benchmarks for an email campaign, for example, might be 20% open rate, 2% click through rate, and 0.5% sales rate on a product that the email is highlighting. 

The success or failure of the campaign would be measured against these numbers. Ideally, you’re developing benchmarks based on past campaign results in order to create personalized benchmarks for your business that allow you to compare across marketing channels.

Really Simple Syndication, or RSS, is an application that allows people to easily track updates to a website. It’s commonly used to follow updates to website blogs.