Glossary
Brand Awareness
Brand awareness is the measurement of how well-known your brand and company is within a given market. Brand awareness can be broken into sub-categories based on age, gender, geographic region and other variables.
Many marketing campaigns are designed not simply to sell products or services, but to increase the public’s awareness of the brand as a whole, which will lead to long-term word-of-mouth and sales opportunities.
Related Terms
Glossary
Web Hosting
Web Hosting is a service that supports and maintains a live website. For your website to go live, it needs to be hosted on one of these platforms.
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Glossary
Analytics
Analytics in digital marketing can refer to any type of analysis of data collected from a digital source. Trends and insights from this data can inform business decisions.
Google Analytics is a specific analytical platform, designed to monitor and analyze web traffic. However, there are hundreds of different analytical tools available online, and thousands of types of analysis. Structuring your analysis to focus on the most important data points is key in avoiding confusion.
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Glossary
B2C
B2C stands for Business to Customer, and refers to products or services sold directly to individuals who are the users of the product. Major retailers for things like clothing and hobby goods are examples of B2C businesses.
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