Glossary
Brand Awareness
Brand awareness is the measurement of how well-known your brand and company is within a given market. Brand awareness can be broken into sub-categories based on age, gender, geographic region and other variables.
Many marketing campaigns are designed not simply to sell products or services, but to increase the public’s awareness of the brand as a whole, which will lead to long-term word-of-mouth and sales opportunities.
Related Terms
Glossary
HTML5
The World Wide Web Consortium (W3C) defines web standards for many common coding languages and specifications. HTML5 - Hypertext Markup Language 5 - is the most recent version of the HTML coding language, which is used to structure web-based content.
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Glossary
Reputation Management
Reputation Management refers to a variety of tasks related to upholding and maintaining a company’s public image. Reputation management tasks can include issuing surveys to assess customer happiness, encouraging company reviews of the company’s customers, and responding to reviews in order to address customer concerns and feedback.
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Glossary
Domain Authority (DA)
Domain Authority is an aggregate score for your website that calculates your website’s ranking and likelihood of appearing in other searches. It was first developed by the SEO company Moz, though other analytical software tools have since developed their own versions of the metric.
Domain Authority is not a standardized metric as defined by search engines, but can be a reasonable gauge of overall website health and ranking.
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