Glossary
Brand Positioning
Brand Positioning refers to the specific value your product or service brings to a client or customer. Companies will attempt to create unique brand positioning to differentiate themselves from their competition.
An example might be positioning your car company as an elite, high-class brand, naturally targeted to more affluent customers, or a reliable, low-budget option, which would bring different customers and marketing considerations with it.
Related Terms
Glossary
URL
Uniform Resource Locator, or URL, refers to a website, individual web page or other resource online.
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Glossary
GUI
Graphical User Interface, or GUI, is what allows users to engage with a website intuitively, with visual representations of the underlying coded elements.
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Glossary
Internal Link
Linked text or images on a website that link to other pages on the same website.
Creating logical internal links to related content is important, because it helps search engines relate the various types of content on your site. Websites with a lot of content should have a defined internal linking strategy to help support major topics they’d like to rank for in searches.
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