Brand Positioning

A 404 error is a website status code indicating that a webpage cannot be found on the server. This is typically because the page has been removed or moved, but the old URL hasn’t been redirected to the new location.

404 errors should be monitored for and removed when found, but it’s often tough to catch all of them on large or older websites. Designing a 404 page that apologizes to the user in an amusing way and provides them with some resources to help them find what they’re looking for can be a great way not to lose credibility on your site.

Two Factor Authentication, often abbreviated 2FA, is a security precaution in which users must use two separate methods of confirming their identity before gaining access to areas of a website that contain sensitive or personal information.

Two factor authentication is considered standard practice in many industries that conduct medical, financial or otherwise personal business online.

Generally refers to pages on a website designed with one specific purpose in mind, usually related to capturing a lead or sale.

Best practices for landing pages include minimizing ancillary information so that there is only one, prominent option for action by a user. This helps focus their attention and can lead to increased lead generation.