Glossary
Brand Positioning
Brand Positioning refers to the specific value your product or service brings to a client or customer. Companies will attempt to create unique brand positioning to differentiate themselves from their competition.
An example might be positioning your car company as an elite, high-class brand, naturally targeted to more affluent customers, or a reliable, low-budget option, which would bring different customers and marketing considerations with it.
Related Terms
Glossary
Web Hosting
Web Hosting is a service that supports and maintains a live website. For your website to go live, it needs to be hosted on one of these platforms.
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Glossary
Wireframe
A Wireframe is a visual outline of a web page or web element. In a design sense, it’s intended to provide a sketch of the eventual live design. It can be easier and quicker to make design adjustments at this stage, so that you avoid costly and lengthy adjustments to more complicated web elements later in the design process.
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Glossary
eBook
An electronic book, often available on a website as a downloadable PDF or other easily readable format.
eBooks can be great ways to provide value for website visitors while also obtaining contact information of those who have frequented your site and sought information from you.
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