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In marketing, a lead is a prospective customer. Not all leads are equally promising, and not all engagement types are the same that signify a potential lead. Any engagement with your company or website, though, indicates a potential lead.

QR codes are barcode images that can be read by most mobile devices and will direct the user to a specific webpage. They’re often used to help track users of ads and to aid people in finding a web page related to an ad.

Refers to the entirety of a company’s potential customer base. The total addressable market might be used to refer to the broadest possible marketing campaign that would still reach a relevant audience.

Often, this market is used not to create marketing campaigns, but to break into sub-groups, from which more targeted marketing efforts can be made to more specialized but still large groups of potential customers.