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Marketing Qualified Leads (MQL) are those prospective customers that, through some action related to marketing efforts, are more likely than others to become a customer. 

This can be tracked a number of ways, and is often related to users who take a specific action on a website that isn’t a full purchase, but indicates a strong interest in purchasing.

Organic Search Engine Optimization (SEO) refers to efforts to increase site ranks for search engine queries. Organic traffic to a website is entirely from search engine queries, rather than referral sites or paid ads.

In the context of web design, the Hero area (sometimes used as “Hero Image” as well) refers to the primary spread on a webpage, usually the site’s homepage, at or near the top of the screen and generally just below the navigation menu.

Your hero area should be the most visually prominent area of the page, and also have the most immediate, actionable information for the user to your site.