URL

A structured file that catalogs and organizes a website, for easy, readable access by search engines.

A sitemap should be submitted to major search engines when you create a site, and also any time you have large-scale restructuring of the site. New sitemaps do not need to be generated every time a new page goes live. These will usually be crawled by search engines and added to the number of indexed pages on a site.

A Customer Journey is the path a customer takes through various engagements with a company and its content and services. This is often visualized as a map or other infographic for marketers to be able to see the stages of engagement of a company’s customers. This allows marketers to create ads and content for specific stages in this journey.

A regularly updated website or portion of a website with informational or entertaining articles on various topics. Blogs can exist on personal websites all the way up to multinational organizations that specialize in a particular subject.