Glossary
Accessibility
Accessibility as it refers to websites is the idea of ensuring those with disabilities can still interact with your website without significant restrictions.
There are numerous best practices to ensure accessibility, and they have evolved in recent years. Staying compliant with accessibility guidelines is both good for your potential user base and will aid your site’s rankings, since these considerations are starting to inform how algorithms view and rank sites.
Related Terms
Glossary
Semantic HTML
Semantic HTML refers to numerous coding tags to indicate site structure and relative importance within a page’s content. This can be as simple as bolding or italicizing certain words, all the way to how you lay out the content to make it more easily readable by both users and search engines.
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Glossary
Customer Journey
A Customer Journey is the path a customer takes through various engagements with a company and its content and services. This is often visualized as a map or other infographic for marketers to be able to see the stages of engagement of a company’s customers. This allows marketers to create ads and content for specific stages in this journey.
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Glossary
CSS
Stands for Cascading Style Sheets and is utilized in website design. CSS is used to establish visual parameters for coded elements of a website that are written in other coding languages, such as HTML or XML. Stated more plainly, CSS primarily relates to how your website looks. Many of the layout and graphical elements on sites are designed using CSS parameters.
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