Glossary
Marketing Qualified Lead (MQL)
Marketing Qualified Leads (MQL) are those prospective customers that, through some action related to marketing efforts, are more likely than others to become a customer.
This can be tracked a number of ways, and is often related to users who take a specific action on a website that isn’t a full purchase, but indicates a strong interest in purchasing.
Related Terms
Glossary
QR Code
QR codes are barcode images that can be read by most mobile devices and will direct the user to a specific webpage. They’re often used to help track users of ads and to aid people in finding a web page related to an ad.
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Glossary
Landing Page
Generally refers to pages on a website designed with one specific purpose in mind, usually related to capturing a lead or sale.
Best practices for landing pages include minimizing ancillary information so that there is only one, prominent option for action by a user. This helps focus their attention and can lead to increased lead generation.
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Glossary
Wireframe
A Wireframe is a visual outline of a web page or web element. In a design sense, it’s intended to provide a sketch of the eventual live design. It can be easier and quicker to make design adjustments at this stage, so that you avoid costly and lengthy adjustments to more complicated web elements later in the design process.
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