Marketing AI

Any outreach, paid or organic, via social media channels with the intent to generate engagement, leads and revenue for a company.

Social media sites differ greatly in their demographics and marketing options, so it’s important to research your audience and their preferred social platforms before engaging in social media marketing campaigns.

Google Search Console (GSC) is an analytical tool provided by Google that records search data related to a linked website. As opposed to Google Analytics, which largely analyzes traffic once it’s on your site, GSC provides data on search results that provide impressions and click throughs to your site.

Search Console is also a tool that allows you to monitor pages on your site that have been indexed in Google’s system, and request indexing of individual pages. This can also be done on a sitewide level by submitting a sitemap to Google through the GSC system. The tool also provides information on possible errors or warnings related to site usability.

Software tools that are an end product in themselves, but help to facilitate other services or product creation. Examples include project management software and graphic design software.

Entire companies exist to provide software tools to individuals or businesses, as well as support for those products.