Glossary
Marketing AI
Artificial Intelligence (AI) tools that are designed to aid in marketing efforts. ChatGPT is the most well-known of these in recent years, but hundreds of tools exist that, among other tasks, help to predict consumer behavior and improve ad quality for a specific audience.
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Glossary
Web Hosting
Web Hosting is a service that supports and maintains a live website. For your website to go live, it needs to be hosted on one of these platforms.
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Glossary
HTML
Hypertext Markup Language, or HTML, is a coding language for items displayed in a web browser. HTML is the underlying coding language behind a lot of what you see on the internet.
Importantly, HTML often doesn’t operate alone to describe web elements. Complimentary languages such as CSS are often used to define the visual attributes, while HTML defines overarching site structure and metadata.
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Glossary
404 Error
A 404 error is a website status code indicating that a webpage cannot be found on the server. This is typically because the page has been removed or moved, but the old URL hasn’t been redirected to the new location.
404 errors should be monitored for and removed when found, but it’s often tough to catch all of them on large or older websites. Designing a 404 page that apologizes to the user in an amusing way and provides them with some resources to help them find what they’re looking for can be a great way not to lose credibility on your site.
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