Marketing AI

Software and processes that allow marketing functions to be run without constant manual input. For larger organizations, marketing automation is necessary to handle large volumes of customers and the large volume of data that accompanies such a user base.

Generally refers to pages on a website designed with one specific purpose in mind, usually related to capturing a lead or sale.

Best practices for landing pages include minimizing ancillary information so that there is only one, prominent option for action by a user. This helps focus their attention and can lead to increased lead generation.

Refers to any software that helps to create and maintain content on a website. Popular content management systems include Wordpress, Hubspot and Drupal. Proprietary content management systems can also be created to a company’s personalized specifications.