Back End Development

Linked text or images on a website that link to other pages on the same website.

Creating logical internal links to related content is important, because it helps search engines relate the various types of content on your site. Websites with a lot of content should have a defined internal linking strategy to help support major topics they’d like to rank for in searches.

Domain Authority is an aggregate score for your website that calculates your website’s ranking and likelihood of appearing in other searches. It was first developed by the SEO company Moz, though other analytical software tools have since developed their own versions of the metric. 

Domain Authority is not a standardized metric as defined by search engines, but can be a reasonable gauge of overall website health and ranking.

Refers to the speed at which the elements on a web page load. Site speed relates to ease of use, and is also a metric used by search engine algorithms in determining site health.