Glossary
Style Guide
A comprehensive brand document that outlines the guidelines for presenting a company and its brand image in both digital and physical placements.
Elements of a style guide can include color scheme, acceptable logos and uses of those logos, the tone and character of marketing copy, and any taglines or rules that are specific to the brand that may supercede generic grammatical rules.
Related Terms
Glossary
Web Browser
A program for interfacing with web-based sites and resources on the internet. Popular web browsers include Firefox, Chrome, Safari, Edge and others.
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Glossary
CPM
An acronym that stands for Cost Per Thousand. The number most often refers to the number of impressions an ad receives. This could be on a video channel (television or streaming), social media, banner display ad, or other marketing channel.
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Glossary
User Interface (UI)
User Interface refers to the actual architecture of a site that allows a user to engage with it and navigate it. It is closely related to user experience (UX) but not identical.
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